Universal Orlando Youth Programs

Marketing is Universal: Keeping the Guest at Heart

In our program developed with and endorsed by DECA, students learn the dynamic marketing strategies used to promote one of the world’s leading theme park resort destinations. In an everchanging world of digital media and increased competition, they’ll hear stories of getting it right while remaining innovative and bold. From understanding the role of research and data, to discussing the importance of guest engagement, students are exposed to the process of developing a marketing strategy in the current business climate. With real-world examples of our integrated marketing campaigns, students learn the significance of staying true to brand values and to always keep the guest at the center of decision-making.

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